One option you could choose is coding each email by hand, keeping it simple, and testing it while you go. What options are available to make all that happen? Option 1: Build From Scratch Therefore, complex designs are expected: multiple columns, different behaviors on mobile devices as opposed to desktops, lots of images, etc., all of which have to be implemented consistently and pixel-perfect across all email clients. However end-users and clients, who are used to the “normal” browser-based web, may hold their email-viewing experience to the same high standards they do for viewing web pages in terms of graphics and responsiveness. You can produce great, effective designs using only one column, after all. The best solution, as is often the case, would be to keep things simple and stick to basic one-column designs, using multiple columns only for menus or simple interface elements of known width.
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You also have to deal with all sorts of webmail clients which, for security or technical reasons, have made their own opinionated choices about how to display your precious email.įurthermore, now emails are read from different devices, with very different viewports and requirements. You have to be compatible with lots of old email clients, many of which don’t even support the most basic web standards (floats, anyone?). Let’s take a look at a couple of different frameworks that set out to simplify things for us. Building responsive emails isn’t simple at all, it is like taking a time machine back to 2001 when we were all coding website layouts in tables using Dreamweaver and Fireworks.īut there’s hope! We have tools available that can make building email much easier and more like coding a modern site. Implementing responsive email design can be a bit of a drag.
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